4Ps of Himalaya
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05-11-2016, 10:54 AM
Could you please post the ppt here? Need it as soon as possible...
Joined: Jul 2016
07-11-2016, 08:54 AM
The Marketing Mix 4Ps :
The marketing mix is a combination of four Ps which stands for Price, Product, Promotion and Place.
Product comprises of product variety, Quality, design, features, brand name, packaging, sizes, services, warranties, returns. In short every thing that is required for a product to stand out in the eyes of its target audience. The way people see and perceive a product is based all the above qualities. The loyalty solely lies on the product quality and service.
Himalaya neem face wash is a product of great quality, has a unique tube design which makes it very convenient to use, is attached to a well trusted brand, provides satisfying service to its customers which result in the brand loyalty.
Price comprises of the list price at which it is stated, discounts that the product offers and other allowances and concessions that it gives.
Price is again an attractive component of any product after the attraction and consuming desire that the advertising and branding sets for the customer , it is the price that converts the desire to consume into the desire to want the product which is backed by the purchasing power of the consumer.
Himalaya neem face wash is reasonably affordable and is available in various small and medium size sachets which are very convenient to carry.
Promotion comprises of the sales promotions, product promotions, advertising, public relations etc. Everything that is required by the company to pitch, promote and advertise its product to make it reach to the masses and make people aware of the qualities and effects of the product.
Celebrity endorsements are a big attraction for the consumers they then relate to the brand at much greater levels.
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