Branding and Sales Promotion of XtraPower Loyalty Cards
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summer project pal
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26-01-2011, 02:11 PM


Branding and Sales Promotion of XtraPower Loyalty Cards


Company profile

Strongly driven by the highest ever sales of petroleum products and boosted
by an increasing contribution from its Petrochemicals and Gas businesses,‘Global 500’company, Indian Oil Corporation Ltd. (IndianOil) is the nation’s largest corporate and its highest ranked Fortune reported an excellent
performance for the year 2009-10.Financial Performance
IndianOil’s gross turnover (inclusive of excise duty) for the year 2009-10
touched Rs. 2,71,074 crore. The Profit After Tax was Rs 10,221 crore.
For the year 2009-10, the company’s Earnings Per Share (EPS) stands at Rs
42.10 as compared to Rs. 12.15 for 2008-09.

Core Performance
Marketing

IndianOil continued to maintain its dominance in the market clocking the
highest ever level of sales during the year 2009-10. Sales volume and
market shares improved in almost all the segments in marketing. In the highvolume,
high-competition direct consumer business, IndianOil continued to
be the leader with a market share of 65% and long-standing business ties
with core sector customers were further strengthened.

Pipelines
During the year, IndianOil's network of underground highways breached the
10,550 kilometre mark and registered the highest ever operational
throughput of 65 million tonnes.

Projects
IndianOil is currently implementing project and implimentations with an approved cost of over Rs
47,000 crore. The major ones in the refining segment are - a 15 MMTPA
refinery at Paradip.

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