CUSTOMER SATISFACTION IN BIG BAZ z AR
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projectsofme
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07-10-2010, 10:37 AM



.pdf   CONSUMER-SATISFACTON-IN-BIG-BAZZAR-(3).pdf (Size: 337.35 KB / Downloads: 325)
INTRODUCTION


INDIA
India has one of the largest numbers of retail outlets in the world. Of the 12 million retail outlets present in the country, nearly 5 million sell food and related products. Thought the market has been dominated by unorganized players, the entry of domestic and international organised players is set to change the scenario. Organized retail segment has been growing at a blistering pace, exceeding all previous estimates. According to a study by Deloitte Haskins and Sells, organised retail has increased its share from 8 per cent of total retail sales in 2007 to 10 per cent in 2008. The fastest growing segments have been the wholesale cash and carry stores (150 per cent) followed by supermarkets (100 per cent) and hypermarkets (75-80 per cent). Further, it estimates the organised segment to account for 25 per cent of the total sales by 2011. India retail industry is the largest industry in India, with an employment of around 8% and contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25% yearly being driven by strong income growth, changing lifestyles, and favourable demographic patterns.
It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. India retail industry is one of the fastest growing industries with revenue expected in 2008 to amount US$ 350 billion and is increasing at a rate of 5% yearly. A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5 billion. Shopping in India has witnessed a revolution with the change in the consumer buying behaviour and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are multi- stored malls, huge shopping centres, and sprawling complexes which offer food, shopping, and entertainment all under the same roof. India retail industry is expanding itself most aggressively; as a result a great demand for real estate is being created. Indian retailers preferred means of expansion is to expand to other regions and to increase the number of their outlets in a city. It is expected that by 2010, India may have 600 new shopping centres. India retail industry is progressing well and for this to continue retailers as well as the Indian government will have to make a combined effort.

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summer project pal
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26-01-2011, 02:15 PM

A STUDY TO EVALUATE THE EFFECTS OF SALES PROMOTION ON CONSUMER PERCEPTION.
(Big Bazaar retail chain as base)



.pdf   A STUDY TO EVALUATE THE EFFECTS OF SALES PROMOTION ON CONSUMER PERCEPTION-BIG BAZAAR AS BASE.pdf (Size: 1.49 MB / Downloads: 225)

INTRODUCTION
Marketing involves the conception, pricing, promotion and distribution ofideas, goods and services. The fundamental objective of marketing is to exchanges of
goods and services.
An important component of marketing mix is promotion, which has got a very significant
impact on the demand managing activity of marketing. The key components of
promotion includes personal selling, direct marketing, advertising, sales promotion, and
public relations.

RESEARCH PROBLEM
Big Bazar,which is a unit which stays in a highly competitive marketing environment, often
tests and introduces various promotional schemes on a regular basis.Due to the dynamic marketing and market trends, organization like Big Bazaar
are to be prepared enough to meet the dynamic trend.

OBJECTIVE OF THE STUDY
Primary Objective
The main purpose of this research is to gain the effects of promotional programme on
consumer’s perception with special reference to the promotional programmes of BIG
BAZAR.

SCOPE AND SIGNIFICANCE OF THE STUDY
The scope of this particular research is based on the evaluation of the sales promotional
activities operated in a single BigBazar Retail unit which is limited to the area of
Koramangala. Banglore. The study helps to understand the effects of sales promotion in
the consumer’s perception.

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