E - Marketing
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20-10-2010, 09:52 AM

.pptx   17452194-E-Marketing.pptx (Size: 100.82 KB / Downloads: 146)
E - Marketing

Introduction to E Marketing;
Meaning & Scope
What is Internet?


Marketing companies are concerned with

Efficient and Effective technology
Changes in the market due to technological innovations
Impact of technology on future changes

seminar class
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07-03-2011, 04:47 PM

Presented By-
Avijeet Rathsharma

.pptx   e-marketing.pptx (Size: 153.31 KB / Downloads: 56)
What is e-Marketing?

 the application of marketing principles and techniques via electronic media specifically the Internet.
 Use of digital technologies to help sell your goods or services or marketing a brand using the Internet
 Helps in customer relationships
Types of e-marketing
Direct Navigation
Web Referrals
E-mail footers
E-mail Marketing
Banner Advertising
Classified Listings
Reciprocal Marketing
Search Engines
The Merits
Global Reach
Lower Cost
Trackable/Measurable Results
24 Hour Marketing
Shorter Lead Terms
A Level Playing Field
One-to-One Marketing
Better conversation Rate
More Interesting Campaigns
or feel
Slow internet connectivity
Cost increases as per the attractiveness of website
Virus containing websites
Credit/debit cards may be tracked
Pop-up disturbances
Fear of loss of privacy
The leading business concerns have already adopted e-marketing system in order to derive a good return
Good sign that it has been developing day by day in order to deliver best products, best service to the customer/public in their done step in actual price as well as develop the promotion of sale in low cost and less time.
Converted the global market into village market
Should encourage the e-marketing system for the easy living of future generation.
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30-07-2012, 11:09 AM

E - Marketing

.doc   E marketing.doc (Size: 42.5 KB / Downloads: 25)

What is eMarketing?

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide webwith the aim of attracting new business, retaining current business and developing its brand identity.

Why is it important?

When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.


e-Business means utilising electronic medium in every day business activities. There are several levels of involvement in when it comes to e-Business. For example where one organisation relies completely on e-Business the second one may chose a mixed presence and means of doing business.

Difference between e-Business, e-Commerce and e-Marketing

e-Business is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialised business activities.
e-Commerce is best described in a transactional context. So for example an electronic transaction of funds, information or entertainment falls under the category handled by principles of e-Commerce. Technically e-Commerce is a part of e-Business.
e-Marketing is also a part of e-Business that involves electronic medium to achieve marketing objectives. e-Marketing is set on a strategic level in addition to traditional marketing and business strategy.

Difference between e-Marketing and Interactive Marketing

e-Marketing is a broader term that describes any marketing activity performed via electronic medium. Interactive Marketing is generally a sub set of e-Marketing that involves a certain level of interaction.

Advantages of e-Marketing

Following are some of the advantages of e-Marketing:
• Reduction in costs through automation and use of electronic media
• Faster response to both marketers and the end user
• Increased ability to measure and collect data
• Opens the possibility to a market of one through personalisation
• Increased interactivity
Disadvantages of e-Marketing
Following are some disadvantages of e-Marketing:
• Lack of personal approach
• Dependability on technology
• Security, privacy issues
• Maintenance costs due to a constantly evolving environment
• Higher transparency of pricing and increased price competition
• Worldwide competition through globalisation

What is an e-Marketing Plan?

e-Marketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic medium. e-Marketing plan represents a sub-set of organisation’s overall marketing plan which supports the general business strategy. Every good e-Marketing plan must be developed in line with the organisation’s overall marketing plan.
In a broad sense, e-Marketers generally start by analysing the current micro- and macro economic situation of the organisation. e-Marketers must observe both internal and external factors when developing an e-Marketing plan as trends in both micro and macro environment affect the organisation’s ability to perform business. Examples of micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socioeconomic, political, demographic and legal factors. In order to produce a viable e-Marketing solution, e-Marketers must first understand the current situation of the company and its environment, profile, segment the target the right market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organisation’s strengths and weaknesses and looking at current opportunities and threats one can devise an e-Marketing strategy that can improve the organisation’s bottom line.


Part of the situation assessment is often the analysis of the current e-Business tools and activities within the organisation. One of them is a website audit aimed at analysing and detecting any inefficiencies and setting the direction for strategic improvement. Once the organisation’s environment is well understood, e-marketers then have an opportunity to present realistic objectives and provide a path for implementation and evaluation of the implementation process. Naturally another essential part of the plan is budgeting and budget allowance for a contingency plan should there be a need to re-evaluate certain aspects of the e-Marketing plan implementation for unforeseen obstacles.


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