Economics and Electronic Commerce:Survey and Directions for Research
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Joined: Jun 2010
08-10-2010, 12:23 PM

This article is presented by:
Robert J. Kauffman and Eric A. Walden

Economics and Electronic Commerce:Survey and Directions for Research

This article reviews the growing body of research on electronic commerce from the perspective of economic analysis. It begins by constructing a new framework for understanding electronic commerce research, then identifies the range of applicable theory and current research in the context of the new conceptual model. It goes on to assess the state-of-the-art of knowledge about electronic commerce phenomena in terms of the levels of analysis here proposed. And finally, it charts the directions along which useful work in this area might be developed. This survey and framework are intended to induce researchers in the field of information systems, the authors’ reference discipline, and other areas in schools of business and management to recognize that research on electronic commerce is business-school research, broadly defined. As such, developments in this research area in the next several years will occur across multiple business-school disciplines, and there will be a growing impetus for greater interdisciplinary communication and interaction.

Electronic commerce is a revolution that many industry and academic observers believe will transform the conduct and structure of business as we know it . The range of interesting developments and innovations that are occurring in information goods, firm business processes, electronic marketplaces, and emerging industries in the economy further increases the impetus to broaden efforts in research on electronic commerce. First, however, researchers should recognize the necessity of obtaining a firm grasp on the fundamental issues that present themselves in this new and changing technological context for business. This basic understanding will give researchers a platform from which to develop useful managerial tools specific to the e-commerce settings where the most interesting developments are occurring. These include e-procurement and supply-chain management, the provision of trust in Internet trade contexts, design guidance and modes of operation for electronic auctions and electronic financial markets, and search capabilities available to users on the World Wide Web. It is the authors’ goal to contribute a framework for understanding electronic commerce and to provide up-to-date coverage of this remarkable new area of research.

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