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15-10-2010, 11:47 AM

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Established in 1983 as YAMAHA ESCORTS MOTORS LTD.
Produces Motorcycles powered by 4-stroke petrol engine
A company based in JAPAN- expertise of leading automotive technologists
Committed to produce unmatchable quality 2-wheeler with world-class Engine technology

2006 and onwards…

Complete Japanese control, ESCORTS- stake diluted
Launched a host of new models: R-15, FAZER, FZ-16, FZ-S, ALBA, YBR, SS
Doubled exports. Indian Motorcycle market capture of >10%
Only Administrative Engineers and Manpower are Indian
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24-08-2012, 10:52 AM


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Ever since its founding as a motorcycle manufacturer on 1st July, 1955, Yamaha Motor Company has worked to build its products which stand among the very best in the world through its constant pursuit of quality; and at the same time, through these products, it has sought to contribute to the quality of life of people all over the world. Following on the success of our Motorcycles, Yamaha being manufacturing Powerboats and out boards motors in 1960. Since then, engine and FRP technology were used as a base to actively diversify and globalize the area of business. Today our fields of influence extend from the land to the sea and even into the skies as our business divisions have grown Motorcycles operations to include Marine operations, Power Product operations, Automotive operations, Intelligent Machinery operations, Aeronautic operations and PAS operations.

Pursuing The Ultimate In Personal Vehicles

Ever since the founding YMC has been a company that continues to develop it’s expertise in the fields of small engines and FRP (fiber glass reinforced plastics) manufacturing, as well as electronic control technologies. Yamaha pursue the ideals of building products of “High Quality” and “High Performance”.
Environment Friendly And People Friendly
In product building and promotional efforts YAMAHA takes as one of the fundamental ideals the concept that products which are people-friendly should also be environment-friendly, and products that are environment-friendly should also be people-friendly. This concept is born of our awareness that “It is the Earth and irreplaceable natural environment that makes human life possible.” YMC supply the “power” that moves people and helps them live to their fullest as human beings. Yamaha vehicles have the practical advantage of using the minimum of energy for human transport that means less negative impact on the environment.

Technological Innovation

At the heart of the efforts of environmental preservation are the environmental management systems designed and implemented under the ISO 14001 International Standard. Under the slogan “Absolute Quality Control” Yamaha was the early adapter of comprehensive quality control systems and quick to put in place a TPM (Total Productive Management) program.

Energetic Pursuit Of Sports

Yamaha Motor offers full lineups of products designed with know how and technologies born of rich experience in the race arena and built with framed quality to answer all the desires of people to seek the ultimate joys of motor sports and pleasure riding.

Producing Means To An Active Life

At Yamaha business and leisure are treated as insuperable parts of life that is reason of striving to help bring people around the world a more active life.

The Origins of the Yamaha Brand

The YAMAHA brand has its roots in the name of our founder, Torakusu Yamaha. Familiar with western science and technology from his youth, Yamaha initially found employment repairing medical equipment. This led to a request to repair a organ, a project and implimentation that resulted in the birth of the Yamaha brand. Confident of the potential of his business, Yamaha struggled against great odds to establish Yamaha Organ Works. Entrepreneurial spirit, far-sightedness, and determination to overcome difficulties fueled his passion to succeed. This same spirit formed the foundation of the Yamaha brand, and is a vital legacy of Yamaha Corporation today.
Yamaha Motor has brought together some of the world's finest riders, support teams and sponsors to create the Yamaha Racing Team. Participating in many of the most prestigious racing events around the globe, the Yamaha Racing Team boasts a record of outstanding performance in event after event, year after year. The Yamaha Racing Team participates not only in world championship road races and motocross events but also in
national championships in the United States, Japan and elsewhere, as well as in trials and in non-motorcycle genres like snowmobile and kart racing.
Wherever and however we compete, the Yamaha Racing Team takes full advantage of our most advanced technologies in addition to the high standards of racing management we have honed over the years.

Over Five Decades of Passion for Excellence

Yamaha Motor Company was founded as a motorcycle manufacturer on July 1, 1955. From the very beginning, we have worked to build products that stand out for their quality wherever they are sold. And through these same products, we have committed ourselves to contributing to a higher quality of life for people all over the world.
Over the years, we have diversified into a number of areas of business. In 1960, we began manufacturing powerboats and outboard motors.
Subsequently, we have made our proprietary engine and fiberglass-reinforced plastic (FRP) technologies the basis of our strategy for expansion and diversification. Today, Yamaha Motor products extend from land to sea and even into the skies, with manufacturing and business operations that include everything from motorcycles, PAS electro-hybrid bikes, marine and power products to automotive engines, "intelligent" machinery and even unmanned helicopters.


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