Introduction to Marketing Research
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28-10-2010, 03:12 PM



.ppt   16170001-market-research-ppt.ppt (Size: 566.5 KB / Downloads: 74)
Introduction to Marketing Research

Chapter Outline

1) Overview
2) Definition of Marketing Research
3) A Classification of Marketing Research
4) Marketing Research Process
5) The Nature of Marketing Research
6) Marketing Research Suppliers and Services
7) Selecting a Research Supplier
8) Careers in Marketing Research


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