MOBILE COMMERCE
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30-01-2009, 08:39 PM


Advances in e-commerce have resulted in significant progress towards strategies, requirements and developments of e-commerce applications. However, nearly all e-commerce applications envisioned and developed so far assume fixed or stationary users with wired infrastructure. A new e-commerce applications that will be possible and significantly benefit from emerging wireless and mobile networks is envisioned. To allow designers, developers and researchers to strategize and create mobile commerce applications, a four level integrated framework for mobile commerce is proposed. Since there are potentially an unlimited number of mobile commerce applications, several important classes of applications such as mobile financial applications, mobile inventory management, proactive service management, product location and search and wireless re-engineering are attempted to be identified. It is discussed how to successfully define, and implement the necessary hardware/software infrastructure in support of mobile commerce. Also, to make mobile commerce applications a reality, networking requirements is addressed, support from wireless carriers is discussed, and some open research problems are also presented
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sushil kumar dubey
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13-01-2010, 04:18 PM

please send me full details about this topic.
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justlikeheaven
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13-01-2010, 06:58 PM

Hi,
you can visit this thread for full info on this topic:
topicideashow-to-m-commerce--5637
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seminar class
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#4
22-03-2011, 03:24 PM

Presented by:
Y.PHANI SANKAR


.ppt   seminar ppt modified(2).ppt (Size: 846.5 KB / Downloads: 179)
Mobile Commerce: Overview
 Can be done via the Internet, private communication lines, smart cards, etc.
 Creates opportunity to deliver new services to existing customers and to attract new ones
Mobile commerce from the Customer‘s point of view
 The customer wants to access information, goods and services any time and in any place on his mobile device.
 He can use his mobile device to purchase tickets for events or public transport, download content.
 He should be offered appropriate payment methods.
 The future development of the mobile telecommunication sector is heading more and more towards value-added services.
 Analysts forecast that soon half of mobile operators‘ revenue will be earned through mobile commerce.
 Innovative service scenarios will be needed that meet the customer‘s expectations.
Mobile Computing Infrastructure
 Cellular (mobile) phones
 PDAs
 Interactive pagers
 Other devices
 Notebooks
 Handhelds
 Smartpads
 Unseen infrastructure requirements
 Web server with wireless support
 Database server
 GPS locator used to determine the location of mobile computing device carrier
 M-Commerce Applications
 Mobile Payment for M-Commerce
Customer requirements:
• a larger selection of merchants with whom they can trade
• a more consistent payment interface when making the purchase with multiple payment schemes, like:
• Credit Card payment
• Bank Account/Debit Card Payment
Merchant benefits:
• brands to offer a wider variety of payment
• Easy-to-use payment interface development
Bank and financial institution benefits
• to offer a consistent payment interface to consumer and merchants
 Payment via Internet Payment Provider
 Payment via integrated Payment Server
Limitations of M-Commerce
 Usability Problem
 small size of mobile devices (screens, keyboards, etc)
 limited storage capacity of devices
 hard to browse sites
 Technical Limitations
 lack of a standardized security protocol
 insufficient bandwidth
 3G liscenses
 Technical Limitations…
 transmission and power consumption limitations
 multipath interference, weather, and distance-limited connections
 WAP Limitations
 Speed
 Cost
 Accessibility
WAP Architecture
 Platform Risks
 Without a secure OS, achieving security on mobile devices is almost impossible
 Learned lessons:
 Memory protection of processes
 Protected kernel rings
 File access control
 Authentication of principles to resources
 Differentiated user and process privileges
 Biometric authentication
New Security Risks in M-Commerce
Conclusion
• Mobile commerce is an interesting and challenging area of research and development.
• It is believed that user trust will play a crucial role in acceptance and widespread deployment of mobile commerce applications.
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seminar class
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26-04-2011, 04:47 PM


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ABSTRACT
Advances in e-commerce have resulted in significant progress towards strategies, requirements and developments of e-commerce applications. However, nearly all e-commerce applications envisioned and developed so far assume fixed are stationary users with wired infrastructure. A new e-commerce applications that will be possible and significantly benefit from emerging wireless and mobile networks is envisioned. To allow designers, developers and researchers to strategize and create mobile commerce applications, a four level integrated framework for mobile commerce is proposed. Since there are potentially an unlimited number of mobile commerce applications, several important classes of applications such as mobile financial applications, mobile inventory management, proactive service management, product location and search and wireless re-engineering are attempted to be identified. It is discussed how to successfully define, architect and implement the necessary hardware/software infrastructure in support of mobile commerce. Also, to make mobile commerce applications a reality, networking requirements is addressed, support from wireless carriers is discussed, and some open research problems is presented.
CHAPTER – 1
INTRODUCTION

Advances in e-commerce have resulted in progress towards strategies, requirements and development of e-commerce application. Nearly all the e-commerce applications envisioned so far assume fixed or stationary users with wired infrastructure, such as a browser on PC connected to the internet using phone lines on LAN.Many people do not use a PC outside the office, but keep the mobile phone at their side all the times. Mobile commerce is perfect for this group.M-commerce allows one to reach the consumer directly, not his fax machine, his desk, his secretary or his mailbox, but ones consumer directly, regardless of where he is.
M-commerce is “the delivery of electronic commerce capabilities directly into the hands, anywhere, via wireless technology” and “putting a retail outlet in the customer’s hands anywhere.” This can be done with just a mobile phone, a PDA connected to a mobile phone or even a portable PC connected to a mobile phone. M-commerce is also termed as wireless e-commerce.
Internet based applications enabled globalizations and created opportunities to interact worldwide. A trend can be observed towards the adoption of electronic-commerce during the last decade (Sarkis and Sundarraj 2002). Currently, e-commerce applications have become an essential part of organizations activities. Latest trends and technologies are being used in e-commerce to increase organizational profitability and customer satisfaction. M-Commerce is relatively a new concept in e-commerce which can be described as follows (Tsalgatidou and Pitoura 2001):
Running of e-commerce applications on mobile devices such as mobile phones, personal data assistants, and laptops.
In contrast to e-commerce, M-Commerce ensures the internet accessibility at anytime, anywhere on mobile devices (Stafford and Gillenson 2003). Due to the complex nature of M-Commerce, besides the mobile devices other resources such as technological, human, financial and strategic resources are required to adopt M-Commerce. However, organizations consider M-Commerce a priority despite its resource intensive nature. Generally, it is assumed that only large organizations with major resources can adopt M-Commerce. This article highlights the significance of M-Commerce for organizations to adopt M-Commerce solutions with collaborative resources of other organizations.
M-commerce is a term that is used to refer to the growing practice of conducting financial and promotional activities with the use of a wireless handheld device. The Term m-commerce is short for mobile commerce, and recognize that the transaction may be conducted using cell phones, personal digital assistance and other hand held devices that have operate with internet access. While still in its infancy, the concept of Mobil commerce has been refined in recent years years and is beginning to become more popular.
CHAPTER – 2
Content Of Seminar
2.1 Literature survey

In this section, we describe the relevant literature review conducted to achieve the research goals. Literature review was carried out by focusing on two concepts; firstly, Collaboration between organizations and secondly, M-Commerce applications.
According to Steensma (1996), organization share resources to acquire skills and technological competencies. The author suggests that a variety of collaborative methods including licensing agreements, joint ventures, minority investments, and equity acquisitions are used by firms to integrate their resources. In addition, a relationship was modeled between various types of inter-organizational collaboration, organizational learning capabilities and technological competency development. This model suggests that “for a given method of collaboration, the greater the technical complexity of the technology, a higher level of learning is necessary to ensure optimizing technological competency development”(Steensma 1996).
Nowadays, organizations are collaborating with each other through carrying out transactions on the web, and this form of collaboration is known as Collaborative Commerce (Chen 2000). Literature review in the area of collaborative commerce suggests that it enables people, groups of individual and organizations to work together with one another in order to accomplish collaborative e-business task (Thuraisingham and Gupta 2002).
On the other hand, with the advancement of wireless devices, e-business that is carried out over portable wireless devices is known as Mobile-Commerce (Senn 2000). Customers tend to use M-Commerce applications to access information, purchase goods or to download games, songs and music. Generally, B2C M-Commerce applications are divided into following five main categories: (Senn 2000; Coursaris and Hassanein 2002; Wang et al. 2005) a) Information applications /Content Delivery; b)Transaction Based Applications; c) Entertainment Applications; and d) Location Based Applications; e) Telemetry Services.
In the past few years much work has been done in order to identify and evaluate the issues involved in the designing, evaluation and adoption of M-Commerce applications from the customer’s point of view (Coursaris and Hassanein 2002; Wang, Song, Lei and Sheriff 2005). Researchers suggest that effective collaboration among the organizations (for example content providers, network operators and Mobile service providers) involved in M-Commerce value network may resolve these issues. However, insufficient work has been reported in order to investigate the effects of such inter-organizational collaboration of customers and organizations. Therefore, the proposed work focuses on the evaluation of effects of collaborative organizational resources for M-Commerce applications. The collaboration of organizational resources would enhance the management and effectiveness of fast growing M-Commerce applications.
2.2 Background and motivation
Electronic commerce has attracted significant attention in the last few years. Advances in e-commerce have resutled in significant progress towards strategies, requirements and development of e-commerce applications. Nearly all the applications envisioned and developed so far assume fixed or stationary users with wired infrastructure, such as browser on a PC connected to the Internet using phone lines or a Local Area Network. A new e-commerce application such as “Wireless e-commerce” or “Mobile e-commerce” will benefit one to reach the consumer directly, regardless of where he is.
The emergence of M-commerce, a synonym for wireless e-commerce allows one to do the same function that can be done over the internet. This can be done by connecting a PDA to a mobile phone, or even a portable PC connected to a mobile phone. Mobile Commerce is perfect for the group who always keep a mobile phone by side all the times. A study from the wireless data and computing service, a division of strategy analytics, reports that the mobile commerce market may rise to $200 billion by 2004. The report predicts that transactions via wireless devices will generate about $14 billion a year.
We are aware that consensus within business and industry of future applications is still in its infancy. However, we are interested in examining those future applications and technologies that will form the next frontier of electronic commerce. To help future applications and to allow designers, developers and researchers to strategize and create mobile commerce applications, a four level integrated framework is proposed.
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seminar flower
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#6
21-07-2012, 10:44 AM

MOBILE COMMERCE

.pdf   1MOBILE COMMERCE.pdf (Size: 1.26 MB / Downloads: 26)
LOOKERS BECOMING BOOKERS AS M-COMMERCE REVOLUTION TAKES HOLD

Like the desktop internet shopping revolution that preceded it, the transition of the mobile internet
in to mobile commerce has been, at first, gradual and punctuated with inflated claims. Until now,
that is, when the figures speak for themselves.
Although it is still relatively early in the evolution of the mobile channel, IDC confirmed at the start
of the year what anyone who has recently sat in an airport lounge, hotel lobby or coffee shop
already suspected - more smartphones are now being shipped than desktops and laptops. In August,
John Lewis added greater clarity with an announcement tablet sales alone were outstripping
desktop sales.
The result is stores are not only selling more devices but customers are increasingly using
smartphones and tablets to access m-commerce sites. Debenhams alone received 650,000 mobile
visits during August, up 320% year on year. This massive leap in figures came a month before it
unveiled a mobile optimised version of its web site.

UK A LEADING PLAYER

Across the five key ‘EU5’ markets (UK, France, Germany, Spain and Italy) the UK is streets ahead on
m-commerce. Smartphone visitors to retail sites were up 163% year on year for the three months
preceding March 2011, according to comScore MobiLens. This was double the EU5 average growth
and, similarly, access to auction sites and shopping guides were up 141% and 109% against averages
of 76% and 72%.

BOOKING AND LOOKING – M-COMMERCE SPEND UP 43%

The latest industry figures demonstrate that, as one might expect, the penetration of smartphones
and tablets has given rise to a corresponding rise in m-commerce visits. Rather than just poking
friends or tweeting, mobile owners are now increasingly comfortable with accessing retail sites on
their mobile device. The question remains, though, are they mainly researching or buying, or
perhaps both?
According to Mobile Consumer Trends (MCT) they would appear to most definitely be willing to
spend. The research company predicts the UK will have more than 20.76m m-commerce users in Q4
of 2011. Of these 17.7m will be aged over 18, and so legally eligible to use a credit card. Nearly half,
47%, are predicted to spend up to £10 on m-commerce purchases, while more than one in three are
expected to spend up to £100. Interestingly, MCT’s survey results reveal 7% will spend up to £1000
and 11% will go above £1000.
The increased confidence to use mobile devices to both look as well as book is backed up by the
latest IAB figures. These show that the average m-commerce spend per transaction has risen in 2011
by £5.29, or 43%, to hit £17.49.

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seminar flower
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#7
24-07-2012, 01:29 PM

MOBILE COMMERCE REPORT


.pdf   MOBILE COMMERCE REPORT.pdf (Size: 1.26 MB / Downloads: 30)
MOBILE COMMERCE

LOOKERS BECOMING BOOKERS AS M-COMMERCE REVOLUTION TAKES HOLD

Like the desktop internet shopping revolution that preceded it, the transition of the mobile internet
in to mobile commerce has been, at first, gradual and punctuated with inflated claims. Until now,
that is, when the figures speak for themselves.
Although it is still relatively early in the evolution of the mobile channel, IDC confirmed at the start
of the year what anyone who has recently sat in an airport lounge, hotel lobby or coffee shop
already suspected - more smartphones are now being shipped than desktops and laptops. In August,
John Lewis added greater clarity with an announcement tablet sales alone were outstripping
desktop sales.
The result is stores are not only selling more devices but customers are increasingly using
smartphones and tablets to access m-commerce sites. Debenhams alone received 650,000 mobile
visits during August, up 320% year on year. This massive leap in figures came a month before it
unveiled a mobile optimised version of its web site.
As such the high street brand encapsulates the industry wide feeling that if the massive rise in mcommerce
visits is being achieved before many stores have launched mobile optimised sites, what
will happen when mobile optimised sites are the norm? When sites load and display better and are
easier to navigate and fill a basket before paying, what will happen to the figures then?

UK A LEADING PLAYER

Across the five key ‘EU5’ markets (UK, France, Germany, Spain and Italy) the UK is streets ahead on
m-commerce. Smartphone visitors to retail sites were up 163% year on year for the three months
preceding March 2011, according to comScore MobiLens. This was double the EU5 average growth
and, similarly, access to auction sites and shopping guides were up 141% and 109% against averages
of 76% and 72%.

BOOKING AND LOOKING – M-COMMERCE SPEND UP 43%

The latest industry figures demonstrate that, as one might expect, the penetration of smartphones
and tablets has given rise to a corresponding rise in m-commerce visits. Rather than just poking
friends or tweeting, mobile owners are now increasingly comfortable with accessing retail sites on
their mobile device. The question remains, though, are they mainly researching or buying, or
perhaps both?
According to Mobile Consumer Trends (MCT) they would appear to most definitely be willing to
spend. The research company predicts the UK will have more than 20.76m m-commerce users in Q4
of 2011. Of these 17.7m will be aged over 18, and so legally eligible to use a credit card. Nearly half,
47%, are predicted to spend up to £10 on m-commerce purchases, while more than one in three are
expected to spend up to £100. Interestingly, MCT’s survey results reveal 7% will spend up to £1000
and 11% will go above £1000.
The increased confidence to use mobile devices to both look as well as book is backed up by the
latest IAB figures. These show that the average m-commerce spend per transaction has risen in 2011
by £5.29, or 43%, to hit £17.49.
Reply
seminar flower
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Posts: 10,120
Joined: Apr 2012
#8
31-07-2012, 02:29 PM

MOBILE COMMERCE


.docx   MOBILE COMMERCE.docx (Size: 147.67 KB / Downloads: 17)

Introduction

Mobile Commerce, or m-Commerce, is about the explosion of applications and services that are becoming accessible from Internet-enabled mobile devices. It involves new technologies, services and business models. It is quite different from traditional e-Commerce. Mobile phones impose very different constraints than desktop computers. But they also open the door to a slew of new applications and services. They follow you wherever you go, making it possible to look for a nearby restaurant, stay in touch with colleagues, or pay for items at a store.
As the Internet finds its way into our purses or shirt pockets, the devices we use to access it are becoming more personal too. Already today, mobile phones know the phone numbers of our friends and colleagues. They are starting to track our location. Tomorrow, they will replace our wallets and credit cards. One day, they may very well turn into intelligent assistants capable of anticipating many of our wishes and needs, such as automatically arranging for taxis to come and pick us up after business meetings or providing us with summaries of relevant news and messages left by colleagues. But, for all these changes to happen, key issues of interoperability, usability, security, and privacy still need to be addressed.

WHAT IS MOBILE COMMERCE:-

Mobile Commerce, also known as M-Commerce or m Commerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal digital assistant PDA, a smart phone, or other emerging mobile equipment such as desktop mobile devices. Mobile Commerce has been defined as follows:
"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."[1
M-commerce is the buying and selling of goods and services through wireless handheld devices.
M-Commerce is the process of paying for services using a mobile phone or personal organizer.
M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks.

Motivating Factors for M-Commerce

Internet use has grown to such a level on the strength of PC networks. Due to the huge base of installed PCs, which is predicted to grow in a faster pace in the days to come, electronic commerce and other communication applications are bound to thrive further. Also, these computing systems will have greater power and storage capability, the best ever price-performance ratios, more powerful and sophisticated applications will likely emerge for desktop computing and the Internet. However, there are two major limitations on PCs. First , users have to sit in front of them, PCs, even portable-notebook computers, have to load software, dial into and connect with a network service provider and await for the initial process to be accomplished before launching an Internet application.

Wireless Technologies

Just as the TCP/IP and the general purpose Web browsers are being the current principal drivers of Internet growth and this in turn makes disparate devices to connect themselves and communicate and interoperate. Similar protocols, technologies and software will play a very important role in heterogeneous wireless devices to interoperate without any complexity. In the recent past, a common communications technology and uniform interface standard for presenting and delivering several distinct wireless services on wireless devices - Wireless Application Protocol (WAP) have emerged. The WAP specifications include a micro-browser, scripting language just like JavaScript, access functions and layered communication specifications for sessions, transport and security. These specifications enable interface-independent and interoperable applications. Many of the wireless device manufacturers, service and infrastructure providers have started to adopt the WAP standard.

M-Commerce Applications

The general m-commerce applications are categorized as transaction management, digital content delivery and telemetry services. The applications can be further subdivided into passive and active m-commerce applications. Active application relates with the applications in which the user has to take the initiative on his wireless device. In contrast, the passive applications themselves get activated towards accomplishing the assigned jobs or facilitate the users to carry forward. Active Applications-M-commerce transactions point to online shopping Web sites tailored to mobile phones and PDAs which are being equipped with the capabilities of browsing, selection, purchase, payment and delivery. These sites also include all the necessary shopping features, such as online catalogs, shopping carts, and back office functions as currently available for desktop computers. Leading online booksellers already started the commercial activities for wireless devices.

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