Marketing in Transition - Concepts & Practices
Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Computer Science Clay
Active In SP

Posts: 712
Joined: Jan 2009
01-03-2009, 01:35 PM

Marketing in Transition - Concepts & Practices

Since the beginning of the phenomenon of the marketing, there have been many changes in the business scenario, practically and academically. Over a long period of time, different concepts and conceptions have come into being and have been replaced by some other ones, yet the two aspects that have remained unchanged are marketing and customer. Marketer plans and directs all the efforts towards the customer, and they know it intrinsically that their survival and well being are in the hands of customer. This interrelationship shapes the structure of an organization, society and economy.

Marketing Concepts which states that ''Marketing is a process that begins with identification of customer needs, designing the marketing mix accordingly, delivering the product and service and with the objective of customer satisfaction''. From knowing the importance of the customer satisfaction the paradigm of ''Relationship Marketing'' has been existed.

The most important change in the present day market are the quality standards which were previously determined by the marketer but are now determined by the consumers. The customer wants trial, experience and delight, which require special attention through appropriate measures in advertising, communication, distribution and branding. Marketing begins with the assessment of customers and ends with evaluation.

Marketing is very dynamic and reflects the social and economical environment through various changes from time to time which signifies a paradigm shifts. The dominant marketing paradigm of the twentieth century, the accepted model of how marketing worked and should be practiced, was what has come to be called Transactional Marketing.

''The Customer is King '' once held true as the marketing mantra, the shift is now towards the ''Queen''.

Once confined to grocery, vegetables, apparel, cosmetics, home care, baby care, FMCG products buying decision has taken by women. On the top of all, the new age Indian women has made the purchasing decision on high end electronics, automobiles, homes, financial services, airline tickets, jewellery etc.,

The strategist believed that number two economy was in women's hand and the phenomenon was called as ''womenomics''
Use Search at wisely To Get Information About Project Topic and Seminar ideas with report/source code along pdf and ppt presenaion

Important Note..!

If you are not satisfied with above reply ,..Please


So that we will collect data for you and will made reply to the request....OR try below "QUICK REPLY" box to add a reply to this page

Quick Reply
Type your reply to this message here.

Image Verification
Please enter the text contained within the image into the text box below it. This process is used to prevent automated spam bots.
Image Verification
(case insensitive)

Possibly Related Threads...
Thread Author Replies Views Last Post
  7 P`S OF SERVICES MARKETING IN INSURANCE WITH REFERENCE TO LIC seminar projects maker 2 684 07-03-2014, 04:45 PM
Last Post: seminar project topic
  The Marketing Mix and 4 Ps study tips 1 568 18-02-2014, 06:25 AM
Last Post: purpelty
  Life Insurance Companies and Marketing Strategies seminar projects maker 0 375 27-09-2013, 03:53 PM
Last Post: seminar projects maker
  An Overview of Marketing Strategies on Banking Sector in the present Scenario seminar projects maker 0 455 27-09-2013, 03:52 PM
Last Post: seminar projects maker
  A brief overview of the practices in the Securitization market in India seminar projects maker 0 602 27-09-2013, 03:30 PM
Last Post: seminar projects maker
  A Study on Criticisms in Marketing of Health Insurance services in India seminar projects maker 0 374 27-09-2013, 03:21 PM
Last Post: seminar projects maker
  E-MARKETING pdf seminar projects maker 0 309 27-09-2013, 02:48 PM
Last Post: seminar projects maker
  BEST PRACTICES IN MARKETING OF INSURANCE AND BANKING SECTOR pdf seminar projects maker 0 271 27-09-2013, 02:46 PM
Last Post: seminar projects maker
  7 P’S OF SERVICES MARKETING IN INSURANCE AND BANKING SERVICES pdf seminar projects maker 0 354 27-09-2013, 02:42 PM
Last Post: seminar projects maker
  SERVICES MARKETING pdf seminar projects maker 0 299 21-09-2013, 12:55 PM
Last Post: seminar projects maker