ROLE OF FMCG COMPANIES IN RURAL SECTOR
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projectsofme
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07-10-2010, 01:05 PM



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This article is presented by:
PRESENTED BY ,
JYOTHI TL
2nd SEM
MBA
SIET
ROLE OF FMCG COMPANIES IN RURAL SECTOR

  • MEANING OF FMCG
    It is an acronym for Fast Moving Consumer Goods which is defined as fast selling , low unit value consumer products normally in universal demand . This includes categories like toiletries , cosmetics and other non-durables.

  • Top 10 FMCG Companies
    1. HINDUSTAN UNILEVER LTD
    2. ITC(INDIAN TOBACCO COMPANY)
    3. NESTLE LTD
    4. GCMMF(AMUL)
    5. DABUR INDIA
    6. ASIAN PAINTS (INDIA)
    7. CADBURY INDIA
    8. BRITANNIA INDUSTRIES
    9. PROCTOR AND GAMBLE HYGIENE
    AND HEALTH CARE
    10.MARICO INDUSTRIES

  • ImpulseS to go Rural

    Large population
    Rising rural prosperity
    Growth in market
    Effectiveness of communication
    It penetration in rural india
    Impact of globalization

  • KEY POSITIVES
    Increasing competition
    Infrastructure
    Unorganised threat
  • KEY NEGATIVES
    physical distribution and channel distribution

    underdeveloped people and under developed market

    lack of proper physical communication facility

    many dialects and languages
     

  • CHALLENGES OF FMCG COMPANIES IN RURAL SECTOR
    Low level of literacy

    low per capita incomes 

    logistics, storage, handling and transport

    market organization and staff

    product positioning



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