The AIDA Selling Model
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Joined: Jan 2011
08-01-2011, 01:37 PM

You move forward in your sales and marketing career you're going to discover one thing. Most of the sales models you encounter are going to tell you the same things the other have already told you. They're just going to use different words and theories.

This isn't necessarily a bad thing. As you have probably already noticed, not everyone learns the same way. This includes your customers. Having different methods for getting your point across is incredibly beneficial. With that in mind, today I'd like to introduce the AIDA selling model. The acronym AIDA stands for the following:

A = Attention
I = Interest
D = Desire
A = Action
Pretty simple, right?

The aida model believes that in order to sell a product you must draw attention to it, garner interest, move a person from mere interest to desire, and then inspire them to take action and purchase your product. Sometimes this is easier said than done.

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