YVES ROCHER
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projectsofme
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#1
28-09-2010, 10:02 AM



.ppt   YVES ROCHER.ppt (Size: 405 KB / Downloads: 149)
This article is presented by:
Ina Kachan-Gallagher
Natalia Hrebien
Bayrin Guzel
Tara Mahon
Danielle Manter



Yves Rocher
a leader in botanical cosmetics

INTRODUCTION

To look at the world through new eyes, to unlock nature’s mysteries, to offer women botanical beauty care that cherishes and protects sensitive skin.


Target market


In need for safe and effective everyday skin care products for home use.

Mid-income

Shop in retail outlets (vs online and catalogs)
Recognizing the Need

Minimal sales
- (weak promotion and poor distribution)

US market’s vast amount of product variety and high competitiveness

Increase brand and product awareness

Strongly believe to attain great success based on former experience in European and other foreign markets


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