Yahoo case study
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Joined: Jan 2010
16-01-2010, 04:54 PM

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide.Yahoo! is an acronym for Yet Another Hierarchical Officious Oracle. Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that changed the way people communicate with each other, conduct transactions and access, share, and create information. It is a world class online media company. Integrated Consumer Experiences, Applications , Search, Media Products & Solutions, and Mobile are the major areas in which they provide service. The Yahoo! Employee foundation (a philanthropic organization) has given millions of dollars in grants to organizations around the as
the Yahoo! Home Page; Search; and Mail; and through our mobile solutions, such as Yahoo! Go are provided.

Major goals and achievements:
-Improving Yahoo! for Users:Yahoo!â„¢s compelling products continued
to attract millions of engaged users: page
views of Yahoo! properties grew 19%. Yahoo! Search introduced innovative features
and capabilities the last year. Search Assist, to give users suggestions as
they search, as well as SearchMonkey, to give
website owners control over how their sites
appear in search results were introduced.

-Becoming More Valuable to Advertisers
and Publishers:Many consider Yahoo! as a leader in online advertising. APT from Yahoo! is
an integrated web-based solution designed
to bring publishers, advertisers, networks
and agencies together.Yahoo!â„¢s Panama search
marketing system has been deployed globally.

-Rolling Out Powerful Platforms
Company has
begun the shift from historically decentralized
product silos to creating a global product
infrastructure. Yahoo! Open
Strategy (Y!OS), a set of complementary
developer platforms designed to better
open Yahoo! to third-party developers
and publishers was deployed.

-Front Doors
Include Yahoo! Front Page, My Yahoo!, and Yahoo! Toolbar.My Yahoo! is a personalized start page that delivers registered users information of personal interest via a usercustomized
interface.Yahoo! Front Page is a starting point into Yahoo! Properties. Yahoo! Toolbar is a Web browser add-on that enables users to conveniently access Yahoo! Properties.

Include Search offerings include Yahoo! Search, Yahoo! Local, Yahoo! Yellow Pages and Yahoo! Maps and are
available free to users. Yahoo! Search, our proprietary search technology, provides users with a free search capability with search results
ranked and sorted based on relevance to the usersâ„¢ search query. Yahoo! Local is a stand-alone local search offering, which helps users find local business listings and related
content. Yahoo! Maps provides interactive maps with zooming, real-time traffic conditions, and accident reports, together
with integrated driving directions.

Communications offerings include Yahoo! Mail, Zimbra Mail, and Yahoo! Messenger.
Yahoo! Mail provides users with a full-featured e-mail functionality and experience. Zimbra Mail is a messaging and collaboration application for educational institutions, small to large businesses,
internet service providers, and government agencies.Yahoo! Messenger instant messaging (IM) service provides an interactive and personalized way for people to
connect and share experiences on a real-time basis.

Yahoo! News aggregates stories from major news agencies. Yahoo! Finance provides a comprehensive set of financial data, information, and tools that help users make
informed financial decisions. Yahoo! Sports offers free and fee-based fantasy games, up-to-the-minute news, real-time statistics, scores and
game updates, broadcast programming, integrated shopping, and an online sports community.Furthermore, Yahoo! Autos, Yahoo! Food, Yahoo! Games, Yahoo! Health, Yahoo! Kids, Yahoo! Movies,
Yahoo! Music, Yahoo! Personals, Yahoo! Real Estate, Shine, Yahoo! Shopping, Yahoo! Tech, Yahoo! Travel,
Yahoo! TV, and omg! are also in the fleet.

Connected Life
Includes Yahoo! Mobile and Yahoo! Connected TV. Yahoo! Mobile is focused on creating experiences specifically built for the mobile environment, building open
mobile platforms, and driving mobile advertising opportunities.

Full report download:

.pdf   Yahoo case study.pdf (Size: 838.66 KB / Downloads: 602)
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